Do you think this is a joke?  Or is the claim crazy enough to have some truth, well read below and then make up your mind if it’s a joke or not.

Step 1 – What is your current profit projection for this year? Say mine was £20,000 what’s yours £………………….

Step 2 – What is your stretch profit projection? (what would you like your current profit projection to be for this year) Let’s say mine is £50,000, what’s yours £………………….

Step 3 – Now spend two golden hours working out what you have to do to stretch your profit from £20,000 to £50,000. Write down 3 objectives that you would have to do to make it so.

1.

2.

3.

Step 4 – Create projects to deliver the objectives, answer these questions, what has to be done, by when, by who?

Step 5 – Write down your action points, then create some score cards to track progress.

Conclusion

So let’s see, for spending two golden hours working out how you can stretch £20,000 to £50,000 that’s an extra £30,000. Divide this by 2 hours and the answer is £15,000, that’s £5,000 more that the headline above.

So it wasn’t a joke after all. Has this made you think differently? . Once you make up your mind of what you want, all sorts of possibility then begin to come to mind. This is the power of using the stuff between your ears.  

What to do next

1. Book Two hours in your outlook diary to work on this idea

2. Download our “5 Step Business Plan” this is a simple to use tool that will make doing the exercise above even easier.

Click this link to download NOW

How was 2009 for you? Many businesses have struggled, some have thrived, I hope yours is the latter. But so what, 2009 is nearly over, it’s time to plan for 2010, the year of growth if you plan for it.

This is agood time of the year to reflect and move forward, ask yourself these questions:

·        What went well?

·        What did I learn?

·        What will I stop doing?

·        What do I need to start doing?

A strategic business plan is a great way to begin the New Year. Knowing what you want, and where you want to go within the next 12 months gives clarity and direction.

This does not have to be a hard task to do, you can actually write it on a single page, let me show you. The plan should consist of 5 simple steps.

Step 1 – Vision – Your destination, where you want to take your business within the next 3 years?

Step 2 – Mission – What is your customer focus for the next 12 months?

Step 3 – Objectives – What is it you have to do to achieve your vision in 2010?

Step 4 – Strategy and Tactics – How are you going to execute your objectives?

Step 5 – Projects and action plans – Who is going to achieve them and by when?

We have a FREE Five Step Business Plan workbook available to make your business planning task easy, just follow this link.

Until next time

Bob Evans 

One of the ways we help our clients make more profit quickly is to help them prioritise their time. Improvement in productivity can be as much as 50% and in some cases 100%. So you can see, it’s worth doing for these results.

Time management is all about habit. It’s changing your poor time management habits into good productive and effective habits.

Saving time is easy; it just takes discipline, it’s what you do with the saved time, that's important. But that’s for another day.

The best way to prioritise is to learn the four quadrants of time management. Follow the link below and download your copy of our workbook on ‘Prioritising’ there is no charge, not only that you will also be able to download another workbook called ‘Personal Effectiveness’ also with no charge and finally you will receive a series of emails that will guide you through the workbooks.

Why are wedoing this? Just because we can, and you will see how we work. There is no catch, just a gift from us to you.

Prioritising and Personal Effectiveness >>>

Have fun

PS pass this golden nugget onto your friends. Give them the gift of personal effectiveness.

Best Wishes

Bob Evans

If Golf players focus on putting the ball to get the prize money.

Question 1. What are the names of your holes 1,2 and 3 so what you focus on brings in the prize money?

Question 2. How much time do you set aside to focus on putting your balls in pocket 1,2 and 3?

Question 3. How will you know you have won the game and how long will it take to win the price money?

I hope you have some fun answering these questions. 

Best Wishes

Bob Evans 

I AM YOUR CUSTOMER Satisfy my wants with personal attention and a friendly manner and I will become your walking advertisement of your products and services. Ignore my wants, show inattention, poor manners and carelessness and I will simply cease to exist, as far as you are concerned.

I AM SOPHISTICATED A lot  more so than I was a few years ago. I have grown accustomed to better things. I have money to spend. I am an egotist. I am sensitive.

I AM PROUD My ego needs the nourishment of a friendly, personal greeting from you. It is important to me that you appreciate my business. After all, when I buy your products and services, my money is feeding you.

I AM A PERFECTIONIST I want the best I can get for the money I spend. When I criticise your products or services – and I will to anyone who will listen when I am dissatisfied – take heed. The source of my discontent lies in something you or the products you sell have failed to do. Find that source and eliminate it or you will lose my business and that of my friends as well.

I AM FICKLE Other businesses continually beckon me with offers of more for my money. To keep my business, you must offer something better than they. 

“I am your customer now, but you must prove to me again and again that I have made a wise choice in selecting you, your products and services above all others”

ASKING DIFFICULT QUESTIONS about the nature of your business is the first step. But making the right decision is problematic and can be daunting in isolation.

90% of executives are tactical thinkers, 9% are strategic thinkers. 1% of highly talented individuals can think on both the strategic and tactical level.

Develop a high level of strategic thinking and outshine your competition.

Strategic Advantage has created a special and innovative programme to help you develop your thinking in a fresh way with a group of six like-minded people. This innovative method and approach will help you to:

• Develop new ideas
• Gain the competitive edge
• Breakthrough to the next level
• Grow your profits

Learn More

If people are not doing what you want them to do in the work place, ask the question why? 

It is a question about behaviour.  

“Its Mary’s job to sort out the post by 4:30pm and it does not always happen and it drives me mad! Does this sound familiar?” 

It you take a look at the Behaviour model. 

• What drives behaviour? – Feelings and emotions
• What drives feelings and emotions? – Attitude
• What drives attitude? – Beliefs
• What drives belies? – Conditioning 

To read the rest of this article click http://www.freedombusinesscoaching.com/freedomcircle/myemplyeesdrivememad.phuse

This blog is about writing a case study to help you win more customers

Five Simple Steps to Double Your Profits and Become Cash Rich - Part 2

Yesterday I gave you the first 2 steps in this process. Now for the most important part!

Step 3 -

The secret is case studies. Have case studies written that deliver a win-win for both you and your customer. At FREEDOM, not only do we give this strategy to our clients, we use it ourselves because it is the most effective way to prove to a new prospect that you deliver on your promise. Social proof is key.
Take a look at the case studies we have on our website for an example:

http://www.freedombusinesscoaching.com/casestudybryanadams.phuse

Step 4 -

If you break your customers into market sectors and/or niches, you can then find more of the same and develop a marketing campaign to attract their attention, make an appointment, identify their needs, and use the case study as proof that you will deliver on your promise.

Take a look at the 80/20 rule for profitable customers and see how you can quickly double profits by focusing on your top 20% customer that deliver 80% of your profits.

The person we use for our case studies is Ian Denny from Smart ICT Factory. If you would like Ian to make contact with you send us an email and we will pass him your details.

You can use case studies on your website and insert them into books, blogs or articles you may write. Your customers may promote themselves with them and at the same time promote you.

Step 5 –

Take action. Doing nothing will achieve nothing - you have to make a decision. Do you want more profits and cash in the bank?

Yes!!!! So what do you need to do first? – send us an email and we will put you in touch with Ian.

Once you have your case studies, what will you do with them?

• Post them on your website
• Link blogs to them
• Link them to email campaigns
• Design marketing campaigns that target your market sector
• Ask your customers to email them to people they know
• Take them to networking events, and show them to others with pride
• Educate others so they know what you do by showing them your case studies
• Ask for referrals once people understand what you do